Analogical Thinking – the process of exploring the similarities between two dis-similar objects lies at the heart of sophisticated artistic practice. Kids (and not so young “kids”) in Art and Design College are plagued by simplistic thinking and by laziness. Here’s a look at one specific strategy to invest any art object with more power. The overwhelming majority of art and design courses fail to address analogical reasoning as a primary strategy of making. In this video we take a look at concrete examples of how to use one type of object to drive another. In part 2 we look at the work of artist/designer Chris Pinter.