Regarding a non traditional approach to typography
“This Barbie is Greta Gerwig”
By Elliott Earls
19.5″ x 25.5″
3 Spot Colors
Edition of 50
Canson Mi-Teintes 100% Cotton Paper
Signed & numbered by the Artist
Released July, 12, 2023 at 12:00PM
Hand-Pulled Screenprint
#graphicdesign #experimentaltypography
ZOOM LINK FOR LIVE CHAT:
https://us05web.zoom.us/j/7692993638?pwd=dkVPZnBFUWd4VkUyaVJQb1U0TWtUUT09
Many graphic designers are interested in exploring ways of making work that fall outside of contemporary corporate aesthetics. An “experimental” and “maximalist” approach to graphic design usually involves aggressive typography. Unfortunately most graphic designers still think that hampering typographic legibility is the key to making “experimental” work. Designers interested in creating work that falls outside of accepted corporate aesthetics often make spurious typographic decisions in pursuit of anticorporate, anticapitalist and experimental graphic design. Frankly, in MOST instances the result of this process is not avant-garde work that challenges existing paradigms, but is simply bad (objectively bad) typography. There are different forms of typographic legibility. Compositional illegibility is different than structural illegibility. Most graphic designers who push their work into the “experimental” rely on compositional illegibility rather than structural illegibility. This is one of the primary reasons work of this type lapses into the category of “just bad.”
#graphicdesign
Elliott Earls on Instagram: @elliottearls
Collect Elliott Earls prints: www.minislimited.com
The Cranbrook Graduate 2D Studio: https://cranbrookart.edu/departments/2d-design/
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LINKS YOU NEED BELOW
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ZOOM LINK FOR LIVE CHAT:
https://us05web.zoom.us/j/7692993638?pwd=dkVPZnBFUWd4VkUyaVJQb1U0TWtUUT09
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LINK TO THE LIVESTREAM (starts at 9:27pm after premiere):
https://youtu.be/N2MpqBIe2d4
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ZOOM LINK FOR LIVE CHAT:
https://us05web.zoom.us/j/84415503821?pwd=QmZBR1EyQ0ZjU2h2bEVuZzd2ZHkzQT09
Meeting ID: 844 1550 3821
Passcode: y1cWSz
Student critiques teachers’ art & design.
Cranbrook Academy of Art graduate student Ed Ryan critiques the work of Artist-in-Residence Elliott Earls. In this episode we see footage from the critique discussion, an in studio conversation with Ed and thoughts on critique method.
As part of the critique method, Ed was asked to write comprehensive criticism of Elliott’s work. Ed was also asked to design and produce a booklet version of his critical essay. There is a link below where you can download a copy of his complete critique.
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LINKS YOU NEED BELOW
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ZOOM LINK FOR LIVE CHAT:
https://us05web.zoom.us/j/84415503821?pwd=QmZBR1EyQ0ZjU2h2bEVuZzd2ZHkzQT09
Meeting ID: 844 1550 3821
Passcode: y1cWSz
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LINK TO THE LIVESTREAM (starts at 9:27pm after premiere):
https://youtu.be/N2MpqBIe2d4
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A FREE PDF OF ED’s FULL WRITTEN CRITIQUE:
https://bit.ly/3zWMToc
“There’s a quote, perhaps apocryphal, from Massimo Vignelli that you’ll sometimes hear from alumni of Cranbrook Academy of Art’s design department. “Cranbrook”, he supposedly said, sometime in the ’80s or ’90s, “is the most dangerous design school in America.” They recite this like a badge of honor, though no one I spoke with is quite sure when or where he said it.”
An Approach to Graphic Design That Doesn’t Stink | Episode 110