Over the course of the last two weeks I’ve been designing a new identity system for the gallery WassermanProjects. The logo above is one component of the system. As the system takes shape I’ll publish more here.
The historical distinction between Commercial and Fine Art is complete bullshit. Contemporary Art as a practice has been nearly destroyed by the economics of the contemporary art market. Elliott Earls work utilizes many economic strategies. The traditional relationship of design consultation (commercial art) is but one.